Difference of module compared with Google Analytics from Magento

QUESTION:

In Magento, there are already many features of GA4 and GTM is available. But which are the out of the box functionality in your extension from that

I need a list of special features which is not available in Magento's new version, to submit to my client before purchasing the extension.

ANSWER:

Regarding your query, I would like to share that the biggest difference between Google Analytics features from Magento and our M2 Google Analytics 4 is that the GA feature of Magento default does NOT support tracking e-commerce events (Select an item from a list, View an item details, Add/remove a product from a shopping cart, Initiate the checkout process, Make purchases or refunds) 

- It only supports tracking some basic and simple actions such as page view and form submission.

• Meanwhile, our module M2 Google Analytics 4:

+ Support 5 default and most popular events with eCommerce tracking in real-time (Select an item from a list, View item details, Add/remove a product from a shopping cart, Initiate the checkout process, Make purchases or refunds, etc)

+ The admin can identify a product through product ID/SKU.

+ Enable the product variant feature from the backend.

+ Support conversion tracking for multiple 3rd-party payment methods.

If you have any questions or need further support, please don't hesitate to contact us.

Thank you so much!